SAN FRANCISCO—A team of senior public relations practitioners led by 15-year high tech veteran Fred Bateman has launched The Bateman Group, which will offer its services to infrastructure and emerging technology companies.
Bateman says the firm was launched in response to the market need for a more flexible, results-driven and cost-efficient agency model. “The Bateman Group represents a new breed of high tech PR firm rooted in a different vision and a distinct approach,” he says, adding that the approach is characterized by
a senior-level staffing model, smaller teams focused on fewer accounts and more value per dollar spent than the previous generation of agencies.
The firm has four clients at launch: Aspect Communications, a provider of contact center solutions; Vitria, a provider of business process integration solutions; TimesTen, a provider of infrastructure software for real-time applications; and Bluewave Networks, a provider of real-time network analytics solutions for large enterprises and service providers.
“Technology companies, regardless of size, value content expertise and guaranteed senior-level attention from their PR partner above all else,” says Bateman. “Offering a single, branded global network or niche services such as crisis management or public affairs are nice add-ons, but rarely a part of any company’s primary selection criteria. To win and retain business today, domain expertise must be genuine and senior staff participation must be long-term—and all at a reasonable price. We provide just that, along with the sophisticated services and scalability needed to assist with wide variety of communications challenges.”