ATLANTA—Technology public relations veteran Peter Baron, founder of Atlanta-based SocketPR—sold to Hill & Knowlton and now part of H&K’s technology brand Blanc & Otus—has formed a new PR and marketing agency, Carabiner Communications. Focused on serving technology start-ups, Carabiner will specialize in linking clients to media and analysts, venture capitalists, customers, strategic partners and others using proven communication methodologies.
The new firm has already landed a number of technology clients, including Abbria, Encapsulon, FileVision, Prenova, Tall Maple Systems, Think2020 and Zvolve.
“Our new agency takes its name from the strong metal clips used in mountaineering,” says Peter Baron, principal of Carabiner Communications. “Just as mountain-climbers rely on these devices to securely climb mountains, our clients can count on us for strategy-driven programs and quick connections to key audiences. Start-ups typically have a limited amount of time to make their mark, and require PR strategists who can serve as catalysts to help them build their business.”
In addition to founding Socket, Baron was also a partner and vice ptresident at Alexander Communications (now Alexander Ogilvy PR), and is a founding executive committee member of the Atlanta High Tech CEO Council. He has directed campaigns for such well-known clients as Apple Computer, Ericsson GE, Motorola and IBM.
Senior members of the Carabiner team include Dana Cogan, formerly a VP at Blanc & Otus; Suzanne Moccia, formerly a senior account director with Alexander Ogilvy PR; Leslie Tentler, who served as a senior writer for both Alexander Ogilvy PR and Blanc & Otus; and Tara Leder-Biller, formerly PR manger for SPI Dynamics.