Technology Veteran VandeVrede Opens New Firm
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Technology Veteran VandeVrede Opens New Firm

Linda VandeVrede, a veteran of public relations positions at Viasoft and Honeywell, opened VandeVrede PR, a new firm that will provide strategic consulting, writing and training services for technology companies.

Paul Holmes

SCOTTSDALE, February 5—Linda VandeVrede, a veteran of public relations positions at Viasoft and Honeywell, opened VandeVrede Public Relations, a new firm that will provide strategic consulting, writing and training services for technology companies. Clients include TRAX Software & Consulting; Incendo Marketing; and Dialogue at Work.
 
VandeVrede provides services to clients in three areas: mature companies losing market share that want to leverage strategic PR to improve market position; organizations needing a consultant to train their internal resources to manage PR; and emerging companies that want assistance building the best PR infrastructure from the start.
 
“Linda brings a unique energy to public relations, a field which I have found to be typically un-energized,” said TRAX president Larry Miller.  “In a matter of a few short weeks she met with all of our senior executives to understand our business objectives and organized a plan of action. Simply, she got ‘inside’ and became a member of our team.”
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