SANTA BARBARA, CA—Strategic communications firm Davies has been selected to provide crisis communications counsel to Tenet Healthcare. Two physicians at Tenet’s Redding Medical Center are under investigation for allegedly performing unnecessary medical procedures. The firm will provide ongoing issues management counsel and will also assist with investor relations.
“Tenet is a great company, and the new management team has already taken huge strides in addressing its challenges,” says Davies’ principal Brandon Edwards. “The hospital enjoys strong support in the community, and the employees and medical staff have demonstrated their ability to continue providing quality care in these unusual circumstances.
“Even tough situations are made easier with a client committed to doing the right thing and communications openly and frequently.”
Tenet, the second largest U.S. hospital operator, was raided by federal agents last week after the U.S. attorney’s office filed a complaint claiming the two doctors had performed needless cardiac surgeries, including open-heart bypasses, and then billed Medicare for the procedures. The company’s shares fell by 26 percent on concern that the fraud investigation may spread.
Larry Kamer, president of Kamer Associates, has been representing Chae Hyun Moon, director of cardiology, during the controversy.