LONDON—Tetra Pak, a leader in food processing and packaging solutions, has appointed GolinHarris as its global corporate public relations agency following a competitive pitch. GolinHarris in London will support Tetra Pak’s corporate public relations staff in the development and coordination of global campaigns.
The campaign will include focus on Tetra Pak’s industry leadership, highlighting new product initiatives and technology innovations leading to superior food and beverage packaging solutions and featuring the business benefits of its many environmental and wellbeing corporate social responsibility initiatives such as helping to build sustainable dairy industries in developing markets.
“With its expertise in corporate and B2B public relations, the GolinHarris team proved it had the right qualities to support Tetra Pak’s business objectives and to continue to elevate our reputation globally,” says Linda Bernier, corporate PR director for Tetra Pak. “In the pitch GolinHarris demonstrated that it understood our business and core Tetra Pak values and would deliver the level of creativity and commitment we were looking for.”