LONDON—Text100 holding company NextFifteen has acquired the entire issued share capital of IncrediBull, a brand marketing consultancy business based in London, which will be fully integrated into Text100 from January of next year.
IncrediBull was founded in 2000, employs 21 people and works with brands in the US, the UK and Germany including SunTrust, NCR and Skype. Its service offering combines brand strategy, communications, design, film and events.
IncrediBull will become part of Text100 UK under the leadership of managing director Tara O’Donnell. Richard Parkinson, one of the firm’s founders and its current CEO, will take on a global role as head of client services for Text100 in January 2016.
According to Aedhmar Hynes (pictured), CEO of Text100, “The way our clients engage audiences has fundamentally changed and being able to offer them skills across the paid, owned, earned and social channels means we can continue to make meaningful connections between brands and their audiences. The team at IncrediBull has done a lot of impressive work across the world creating brand platforms from which to serve up great content and engage with customers.”
Text100 has 45 public relations, digital and content consultants in the UK, working with clients including Vodafone and Lenovo. This acquisition increases the size of the business by 35 percent.