SYDNEY—Text 100 Sydney has been appointed as public relations consultancy for Fuji Xerox Australia following a competitive pitch.
Text 100 will focus on elevating the Fuji Xerox brand beyond its heritage as a copier and printer company to being seen as a leader in integrated document services and sustainability. The agency will be responsible for leading an integrated public relations campaign from media relations and publicity, through to public affairs and issues management. The consultancy will be building upon Fuji Xerox’s past success with trade media to reach out to national business media, analysts and other influencer channels.
“Text 100 demonstrated a strong understanding of our business and presented a bold plan that showed impressive clarity of thought. The account team provided the right mix of strategic and tactical skills and experience,” says Pam Fleming, corporate communications manager, Fuji Xerox Australia.