SAN FRANCISCO—Text 100 International, the U.K.-based global technology public relations firm, has appointed Robert Winslow as North American regional director. Winslow will oversee Text 100’s five offices in the U.S. and manage long-term growth strategy for the company’s North American business.
“Bob brings a new level of executive acumen to our business,” said Aedhmar Hynes, Text 100 CEO. “As a result of many years developing technology brands of all sizes, he sees the world through the eyes of our clients. He is an individual with exceptional technology and business skills and has a strong core discipline in sales and marketing.
“At Text 100 our people and clients are everything, and it was critical to find someone who shared our passion for building a compelling client proposition. In Bob, we found a natural cultural fit.”
Over the past nine years, Winslow worked with a number of technology companies including SS&C Technologies, Fame Information Services, Notara, and, most recently, Mandrakesoft. In those positions, he worked closely with venture capital firms including Hummer Winblad Venture Partners, Warburg Pincus and General Atlantic Partners and was part of the executive team that took a number of companies to liquidity events including IPO.
Winslow started his career with IBM and worked there for 14 years, leaving the company as Branch Manager, New York Finance and Securities Trading.
“Joining Text 100 provides me with an opportunity to capitalize on my many years in the tech industry,” said Winslow. “Text 100 is a strong organization with a clear perspective on how public relations can reach to the heart of a business, whether it’s a technology company or a non-tech company that uses technology as an enabler to differentiate itself in the market.”
Winslow will report directly to Hynes and will be based in Text 100’s newly expanded San Francisco office, which recently merged with Text 100 Silicon Valley.