SAN FRANCISCO—International technology public relations powerhouse Text 100 International has opened two new offices in Guangzhou, China and Oslo, Norway. The new locations will support the needs of multinational clients and build on the company’s presence in two growing markets. Both offices are led by local contacts with proven expertise in PR consultancy and a keen understanding of their local market and industry influencers.
“Products and brands have become global, but strong relations with the local ecosystem are the key to developing customer engagement and loyalty,” said Aedhmar Hynes, of CEO Text 100. “With Text 100’s strong international network we are able to custom build national and international campaigns for local business, while offering multi-national companies a presence and access to their local markets of critical importance.”
The new Guangzhou office completes a three-location infrastructure in China, working alongside offices in Beijing and Shanghai and acting as a satellite office supporting PR projects and events for incumbent clients Day-to-day office operations are managed by Anna Zhang, who was born and raised in Guangzhou and has more than five years of agency experience. She currently oversees IBM and Logitech among other accounts in Guangzhou.
“South China provides strong opportunities for growing small and medium enterprises and Text 100 will provide the direct sales and channel communications that are critical to help those SMEs build solid industry relations and strongly compete in the Pearl River Delta area,” said Chris Tang, general manager of Text 100 China. “Additionally, Guangzhou provides a strong position to extend our reach beyond traditional tech into consumer technology, which is thriving in southern China.”
Opened in April 2005, the Norway office will work closely with Text 100 offices in Denmark and Sweden and will immediately service several Text 100 clients including IBM, Siebel and KiSS technology. Operations in Norway are led by general manager, Andreas Thue, a native Norwegian with expertise in information technology and consumer public relations.