KUALA LUMPUR—Text 100 Public Relations has opened an office in Kuala Lumpur, Malaysia, the firm’s 13th office in the Asia Pacific region. Text 100 Malaysia will support the needs of several of Text 100’s existing multinational clients, including Lenovo and Philips and will be led by director and senior consultant, Yeow Mei Ling, a recent recruit from local PR consultancy, Perception Management.
“With 200 employees throughout the Asia Pacific region, Text 100 already has the largest footprint of any technology specialist,” says Aedhmar Hynes, CEO, Text 100. “Opening in Malaysia adds another strong foothold in the ASEAN (Association of South East Asian Nations) region, a rapidly emerging economic power with an economy that already rivals India in size.”
Yeow Mei Ling has more than six years experience in strategic communications and public relations, beginning with the Kuala Lumpur operation of Edelman Public Relations Worldwide, where she worked in corporate reputation building and mergers and acquisitions before joining Perception Management to initially head up the corporate and financial practice.