SAN FRANCISCO—Text 100 Public Relations has added Adobe Systems, one of Silicon Valley’s longest established technology companies, to its client roster. Text 100 has been appointed to help Adobe increase the visibility of products marketed by the company’s mobile solutions and device business unit.
The agency’s PR efforts—led by Text’s San Francisco office—will be targeted towards developers of Web content intended for viewing on mobile devices, as well as makers of mobile devices and mobile operators.
“Adobe’s Flash and PDF technologies have established themselves as core technologies in our connected mobile world,” said Russell Brady, director of public relations at Adobe’s mobile solutions unit. “Our public relations efforts, partnering with Text 100, are crucial to our continued momentum across the mobile industry—as we share our business wins with developers, handset manufacturers and operators around the world.”
Text 100 will focus on North America, but through its wholly-owned businesses in Europe and across the Asia Pacific region, Text 100 will also provide support for key international events.
The agency’s past work handling Macromedia’s wireless PR efforts was a key factor in Adobe’s decision to choose Text 100. Macromedia, formerly a Text 100 client, was acquired by Adobe in December 2005. Adobe is also an existing client of Text 100 in Australia.