SYDNEY—Text 100 , which realigned its Asia Pacific region under the sole leadership of regional director Anne Costello six months ago, has promoted Yeow Mei Ling (pictured), former managing consultant of Text100 Malaysia and Text100 APAC sales and marketing lead, to managing director, Greater China.
Mei Ling set up Text100’s Malaysia office in 2006 and grew it from there employees to more than 25, serving clients including Kraft, Lenovo, Hong Kong Tourism Board, Rakuten, the Multimedia Development Corporation, NHN Line, Autodesk and Gartner. In her new role, she will oversee Text100’s Greater China operations with a primary focus on ensuring the quality of client service and consulting.
She takes over from Erica Pompen, who served as interim managing director since January and will continue to hold a place on the Greater China leadership team. Pompen was named Asia Pacific regional consultancy director in September 2012, and will now add oversight of Text100’s Japan operations to her portfolio, while leading regional key accounts and driving client service and consultancy excellence across Text100’s 11 Asia-Pacific offices.
Min Chow will take over as managing consultant, Text100 Malaysia. She joined Text100 in 2008 as an account director and was promoted to deputy managing consultant of the Kuala Lumpur office in late 2011. She will continue to focus on driving growth in integrated digital communications, nurturing clients and managing the Malaysian team.
Sunayna Malik continues in her role as managing director of Text100 India; Marc Ha continues as managing consultant of Text100 Singapore; Adrianne Kern continues as managing director, Text100 Australia and New Zealand; and David Lian continues as Text100’s Asia Pacific digital lead.