by Arun Sudhaman
NEW YORK: Text 100 has restructured its leadership in Europe and Asia-Pacific following the resignation of European regional director Kjell Helm.
Both of the regions are divided into two smaller collections of markets, each with new leaders that report directly to New York-based CEO Aedhmar Hynes.
In Europe, Asia-Pacific regional director Rowan Benecke will relocate to Madrid from Hong Kong to take charge of Central and Southern EMEA. The sub-region includes Spain, Italy, France, Germany, the Netherlands, South Africa and the agency’s Middle East affiliate network.
London-based Sarah McKenzie, meanwhile, shifts from her position as global head of digital lifestyle to take charge of Northern Europe, including the UK and the Nordics.
Benecke’s previous region of responsibility is divided into two. Asia-Pacific SVP Anne Costello becomes regional director of South Asia, covering India and Australia. Regional operations director Steven Murphy is promoted to regional director of North Asia, including Greater China, Japan, Singapore and Malaysia.
Both Costello and Murphy are based in Sydney, although Benecke did not rule out the possibility of relocation at a later stage. “We’ve made the business decisions first, the personal decisions will come later,” he said.
The moves expand Text 100’s global executive leadership team which also includes London-based COO Andrew McGregor and global campaign innovation director Sarah Howe, North American regional director Scott Friedman and global consultancy director Ava Lawler.
“We have created a flatter management structure to support our continued growth around the world,” said Aedhmar Hynes, CEO of Text 100. “Our new leadership structure means that our leaders can stay closer to clients, and to supporting and developing staff.”
Helm departs Text 100 for “personal reasons” after two years as regional director and five years with the agency.