MUMBAI—Text 100 Public Relations today has launched a global resource optimization service, based in Mumbai, India. The new service allows U.S.-based clients to tap into round-the-clock services via the firm’s Indian office, enhanced their communications capabilities while lowering the cost of performing time-intensive activities.
The new service allows clients to create 24/7 virtual account teams to manage time-sensitive projects. As the cost of business in India is considerably lower than most of the firm’s other markets, clients will be able to leverage the skills of Text 100’s award-winning team in India while preserving their resources.
“GRO is able to significantly improve Text 100’s efficiency and quality of delivery,” says Aedhmar Hynes, CEO of Text 100. “We are offering clients a way to optimize their budgets and receive even better service by moving time intensive activity that can be done anywhere in the world to lower cost markets. The advantage to our clients is that our local teams can then devote a greater part of a budget in the high cost markets to PR tactics that require local knowledge and insight of the client’s industry, market and media.”
The first GRO center in Mumbai, led by Madhuri Sen, managing director of GRO, is currently focused on three categories of services that have been identified as best adaptable to virtual teamwork: account administration (including online campaign management, analysis, report generation, information management); content (such as case studies, opinion articles, spokesperson bios; general editing, proofing and formatting) and secondary research to support client campaigns, reviews, pitches, messaging workshops and more.
The Indian team has more than a decade of experience with global leaders such as Cisco, Lenovo, Microsoft, Nokia and Philips.