NEW YORK—T.G.I. Friday’s, a leader in the casual dining industry, has appointed Peppercom as its public relations agency of record. Peppercom will handle ongoing public relations efforts, support digital and social media, and manage other integrated marketing activities for the brand, including its marquee initiative, the World Bartender Championship.
Peppercom will also develop communications strategy aimed at activating and enhancing T.G.I. Friday’s partnerships, sponsor agreements and special programs at national, regional and local market levels. Additionally, the firm will work with T.G.I. Friday’s to integrate its digital and social media strategy with traditional public relations efforts.
The agency will handle media relations and press materials, as well as building in-depth initiatives that extend reach for better consumer engagement.
“We knew we needed an agency that can execute on our important day-to-day public relations initiatives, as well as provide ongoing high level communications strategy, big ideas and programming from all sides,” says Trey Hall, senior vice president and chief marketing officer for T.G.I. Friday's.