The 10 Best Corporate Websites
Charting the future of public relations
Holmes Report

The 10 Best Corporate Websites

ExxonMobil has the most comprehensive of all the Fortune 100 websites, with a wealth of information for reporters, an explanation of the company’s positions of key issues, and a strong careers section.

Paul Holmes

1.     ExxonMobil: The most comprehensive of all the Fortune 100 websites, with a wealth of information for reporters (see Best Practices: Media Relations), an explanation of the company’s positions of key issues, and a strong careers section, all in a crisp, easy-to-navigate design rich in multimedia content.


2.     Coca-Cola Company: While Coke uses more Flash technology than almost any other corporate site, it’s not intrusive and it doesn’t slow things down. The interface is intuitive and the information is incredibly deep, ranging from historic information to citizenship efforts and sponsorships to footage from the company’s commercials.


3.     Microsoft: The software giant provides a wealth of information for investors (see Best Practices: Investor Relations) and for the media, including an incredibly detailed section dedicated to its antitrust trial, providing a chronology, deposition transcripts, and more. Then there’s Bill Gates’ own website, a unique compilation of his writings, speeches, and philanthropic activities.


4.     UPS: The delivery giant offers informative press kits on a variety of subjects, from its e-commerce and environmental initiatives to philanthropic activities and sports marketing, even its current labor negotiations. There are also links to recent media stories about the company, copies of recent speeches, and the ability to request a speaker on a topic of your choosing.


5.     DuPont: The chemical company does a good job of addressing controversial public affairs issues (see Best Practices: Public Affairs) at a site that includes speeches and position statements on dozens of issues, as well as one of the best environmental, health and safety reports on the web—one that wisely emphasizes the role ordinary employees play in the company’s initiatives.


6.     SBC: The press room offers everything a reporter could need, including a wealth of background materials on the company’s various businesses, and the investor section (see Best Practices: Investor Relations) is equally rich and the public policy section balances consumer advocacy information with an explanation of various regulatory initiatives.


7.     Conoco: This is another attractive, well-designed site with a wealth of information, including great photos, background information on projects around the world, and a detailed look at environmental initiatives, including the company’s double-hulled tankers.


8.     Duke Energy: Very few companies have harnessed the power of the Internet to foster dialog with stakeholders, but Duke has gone further than most, allowing visitors to submit questions which are answered at the site. Public policy issues are addressed candidly, and there’s a wealth of background information.


9.     Dynegy: A section called The Dynegy Perspective helps answer some of the more complex questions about the company, and about energy deregulation, while case studies help explain business issues and the role the company plays in communities it serves.


10. Georgia Pacific: A first-rate, comprehensive press room, state-by-state information on the company’s operations, information on touchy subjects like sustainable forestry, and all the investor info you could want—including the CEO’s comments on asbestos litigation—combine to make a first-rate site.

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