BOSTON—The 41st Parameter, a leader in covert fraud detection and prevention for the online channel, has selected Brodeur as its agency of record. The 41st Parameter chose Brodeur for its experience in positioning and building technology brands within the financial service and retail verticals. Brodeur will provide strategic counsel, media and analyst relations, executive and company recognition programs, and communication activities to support top-tier industry events.
“Since appointing Brodeur as our agency of record, it has not only increased our visibility with influential media and analysts across the markets we serve, they have also established itself as trusted business advisors,” says Ori Eisen, founder and chairman of The 41st Parameter. “Its ability to think strategically and execute flawlessly has indeed helped position and build our brand.”