The global megatrends impacting public relations
Charting the future of public relations
Holmes Report

The global megatrends impacting public relations

Arun Sudhaman

Last week's Global PR Summit featured an interesting panel discussion that included a presentation on megatrends by Economist Intelligence Unit Americas editor Justine Thody. Grayling CEO Michael Murphy, who led the panel, pointed out that the trends in question - including such topics as ‘hyper-globalisation’, ‘global swarming’ and demographic shifts - are visibly impacting the practice of public relations. Thody's megatrends presentation is well worth a read, and follows below, including three key conclusions that focus on 'frugal innovation'; the rise of 'emerging MNCs'; and the continued speed and acceleration of change.
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