The Handbook of Strategic Public Relations and Integrated Communications
Charting the future of public relations
Holmes Report
CEO

The Handbook of Strategic Public Relations and Integrated Communications

The handbook features more than 40 information-packed chapters authored by the best minds in the business.

Paul Holmes

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important, or more challenging. 

The handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR.


 

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