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The Holmes Report’s 50 best public relations campaigns of the past year will be honored at a gala dinner in Miami on November 13.
Holmes Report 22 Sep 2013 // 11:06PM GMT
MIAMI—The Holmes Report’s 50 best public relations campaigns of the past year—selected from more than 4,000 entries to our SABRE Awards competitions around the world—will be honored at a gala dinner in Miami on November 13, taking place at the culmination of the second Global Public Relations Summit.
The Global SABRE Awards dinner will recognize the 50 campaigns that scored the highest marks from judges in the Americas, EMEA, Asia-Pacific and India—each of which now has its own SABRE Awards competition.
“These campaigns were outstanding in their categories, outstanding in their regions, and outstanding when measured against the vast number of entries we see in our SABRE Awards competitions around the world,” says Paul Holmes, editor and publisher of The Holmes Report and chair of the SABRE Awards judges.
“There’s no other public relations awards competition that draws nearly so many entries, and so these campaigns can truly claim to be the best of the best, showcasing excellence in consumer marketing, corporate reputation, public affairs, internal communications, financial communications, and corporate responsibility across multiple industries.”
Tickets for the Global SABRE dinner and the Global Public Relations Summit can be reserved now.
A complete list of winners follows.
BUSINESS TO BUSINESS MARKETING
Welcome to the New "Dot.era"—Internet Corporation of Assigned Names and Numbers with Burson-Marsteller
CONSUMER MARKETING (EXISTING PRODUCT)
One Last Chance for Twinkie-Lovers—Supervalu and Jewel-Osco with Carmichael Lynch Spong
CONSUMER MARKETING (NEW PRODUCT)
Experience: Halo for Halo 4—X Box with Edelman
Routine is Fantastic—UN Refugee Agency (UNHCR) with Istituto Nazionale per la Comunicazione
The Story of the New General Motors—General Motors with Weber Shandwick
Sinopec’s HK plastic pellets crisis management—Sinopec with Brunswick Group
Plumbers Without Borders—Comfort with Prime
Joe Echeverria: From First Time CEO to Voice of the CXO---Deloitte with MWW
Dell Advances Women Entrepreneurs—Dell with WPP Team Dell
CAUSE RELATED MARKETING
Pump It Forward (7 Square Meters of Love)—Johnson & Johnson China with Vitamine
AT&T's "It Can Wait"—AT&T with Fleishman-Hillard
Scaling Coca Cola Support My School Campaign—Coca-Cola with Perfect Relations
Can a Political Decision of One-Party Government Be Reversed?—Union Zdravotná Poistovna with Seesame Communication Experts
"The Green Button": Forming a Culture of Energy Conservation in Russia—SPN Ogilvy
CORPORATE MEDIA RELATIONS
Mission: Transition—The Home Depot with MSLGroup
PRODUCT MEDIA RELATIONS
The Gnome Experiment—Kern & Sohn with Ogilvy Public Relations
DIGITAL AND SOCIAL
Kobold VR100 Robotic Vacuum Cleaner—Vorwerk, Kobold Business Division with Hering Schuppener
Skype Blog Goes from Tech to Users' Stories—Skype with Kaplow
The Tailfin Election—Norwegian Airshuttle with Trigger & Kitchen
SOCIAL MEDIA CAMPAIGN
The World's Finest Job is Vacant—The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt
Getcha Vibes Here—Church & Dwight/Trojan Vibrations with Edelman
Cock & Bull Pie—Charlie Bigham's with Frank PR
SPECIAL EVENT (ONGOING)
From East to West and Everywhere In Between—US Farmers & Ranchers Alliance with Ketchum
SPECIAL EVENT (SINGLE EVENT)
LeFun Run—Lenovo with BlueFocus
“Thank you, Mum” Olympic Games PR Activation for P&G Western Europe—P&G with H+K Strategies
MEASUREMENT AND EVALUATION
Alcohol-Free Pregnancy—Norwegian Directorate of Health with Burson-Marsteller
MARKETING TO GOVERNMENT
Telenor: Delivering Success through a Differentiated Bid Offering—Telenor with Burson-Marsteller and Mango Media
MARKETING TO MEN
Shave or Crave—P&G India with Corporate Voice Weber Shandwick
MARKETING TO WOMEN
P&G's Thank you, mom—Procter & Gamble with DeVries Global
What's Your Wild Rabbit?—Moet Hennessy with Cohn & Wolfe
An International Star, the Ford Ecosport—Ford Motor Co. with Burson-Marsteller
A Global Business Leader Makes Women's Empowerment the Core—Tupperware Brands with RF Binder
A Dose of Relief for Parents—Children's Advil/Pfizer Consumer Healthcare with Coyne Public Relations
FOOD AND BEVERAGE
The Great American Bacon Barter—Oscar Mayer with Olson and 360
Depend and the Great American Try On—Depend from Kimberly Clark with Marina Maher Communications
DNB: Best Bank for Young Families—DNB ASA with Gambit Hill+Knowlton Strategies
The Launch of Shwopping—M&S with Unity
TRAVEL AND TOURISM
Tourism British Columbia 2012—Tourism British Colombia with Citizen Optimum
ENERGY AND NATURAL RESOURCES
BP Team USA: Winning Over Fans in a Post Gulf World—BP with Ogilvy Public Relations
The ITT Way—ITT Corporation with Gagen MacDonald
Pulse of Interpipe: Presenting the Unique Electric Steel-Melting Mill—Interpipe with Mainstream Communication
A Window Into the Presidency—Marvin Windows and Doors with Fast Horse
Get Ahead of the Games—Transport for London and Olympic Delivery Authority with M&C Saatchi
Samsung Smart Cameras: The Perfect Anti-Endorsement—Samsung with The Red Consultancy
Elevating Lenovo's Corporate Image—Lenovo Asia Pacific with Text 100 Global Communications
Campaigning for a Step-Change in Our Reputation—O2 (Telefónica UK) with Blue Rubicon
Global Conversation—USC with APCO Worldwide
Beer Defence—Slovakia´s Association of Small Independent Breweries with Dynamic Relations
Chengdu Pambassador—Chengdu City with Ogilvy Public Relations
NOT FOR PROFIT ORGANIZATIONS
Skin Cancer Prevention: An Annual Battle for Access to Information—Sociedade Brasileira de Dermatologia with Approach Comunicação Integrada
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