NEW YORK—The Jeffrey Group, which specializes in communicating with Latin American and U.S. Hispanic audiences, has opened its fifth office, and second in the United States, in New York City. The new operation will enhance the firm’s national media outreach capabilities for U.S. accounts and serve clients of its fast-growing U.S. Hispanic division, Axeso.
In recent years, The Jeffrey Group’s Miami headquarters office has expanded beyond its initial focus on Latin America to serve clients targeting the domestic market. Clients include American Express, British Airways, Diageo, FedEx, Kodak and Sony Ericsson.
Initially, Jeffrey Sharlach, the agency’s chairman and CEO, will head up the New York operation with support from newly-hired client service staff, which president Jorge Ortega will continue to lead the Miami office. Sharlach worked in New York for many years at Carl Byoir, Burson-Marsteller and Rowland before moving to Florida to launch hi own firm in 1993.
“It’s a natural stage in our evolution,” Sharlach said. “As we’ve expanded to serve more clients here in the domestic market, the New York presence has become increasingly important for access to the national media, proximity to major corporations based in the Northeast, and our ability to recruit experienced and qualified marketing and communications talent.”
TJG continues to operate wholly-owned offices in Argentina, Brazil and Mexico.