ATLANTA—Arketi Group, a high-tech public relations firm has been selected as PR agency of record for The Network, a technology-based company providing ethics and compliance hotlines, insurance claim reporting and employee communication services to nearly half the Fortune 500.
"With our long history in the ethics and risk management space, we needed an innovative and energetic public relations firm who understands that communication is a critical component to our success," says Ralston McCracken, vice president of sales and business development at The Network. "Arketi has a proven PR track record with business-to-business technology companies, and we are already seeing its expertise pay off."
Arketi is assisting The Network with a public relations campaign that includes media relations, speakers' bureau and other communications activities designed to enhance the company's thought leadership position in its key markets. Arketi previously provided The Network with strategic marketing counsel regarding product branding.