The foundation for effective PR will always be great writing. Now two PR pros give step-by-step instructions for creating a wide range of winning public relations material. The authors guide readers through the ins and outs of writing speeches for the boss, pitching new products to the press, responding to unfavorable press coverage, and a wide range or other projects.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.