Holmes Report 29 Apr 2014 // 3:24PM GMT
By Joshua Reynolds
We all track advances in mobile, social, data or nano technologies. But the real impact of all this disruptive technology shows up in evolving human behaviors and attitudes, and that impacts our PR mandate even more than the technology itself. At the Blanc & Otus 2014 Tech Marketers Playbook event on March 20, which included a panel discussion with Charlene Li of Altimeter and Mike Weir of LinkedIn, we looked at three shifts in particular:
[caption id="attachment_2295" align="alignright" width="210"] Joshua Reynolds[/caption]
- Our relationship with innovation (and the rise of ingenuity)
- Our relationship with risk (and the cost of doing nothing)
- Our relationship with data (and the rise of small data over big data)
- 20% of all market leaders will lose their dominant position to a company founded after the year 2000 because of a lack of digital business advantage
- 25% of all companies will lose significant market share because of “digital business incompetence”
- Corporate strategists will begin conducting daily competitive scans because of a loss of sustainable competitive advantage