NEW YORK—Themis Media has selected Ogilvy Public Relations Worldwide to build visibility for its video gaming lifestyle publication, The Escapist. Ogilvy PR will work with the company to execute visibility campaigns and strategic communications initiatives to brand The Escapist as the most desired online destination that informs and entertains video gamers around the world with its in-depth features and exclusive videos.
“This partnership with Ogilvy PR validates our dedication to making The Escapist the conduit that brings the contemporary gamer lifestyle to a broader audience,” says Thomas Kurz, co-founder and chairman of Themis Group. “Ogilvy PR’s wealth of branding and digital influencer experience in the video gaming sector and proven track record for leading results-driven communications campaigns, makes the agency a natural fit as we work to help consumer brands better understand the significant opportunities with the video gamer market.”
Ogilvy PR will provide ongoing planning and strategic counsel on programs and activities to raise awareness for The Escapist as well as support for Themis’ other video game-centric sites with a readership of more than four million unique visitors across the Themis network. The agency will also lead efforts for key annual events including The Escapist’s first-of-its-kind Internet Film Festival for Gamers and March Mayhem game developer competition.
Siobhan Aalders, senior vice president with Ogilvy PR’s technology practice, will lead the account from Ogilvy PR’s New York office leveraging the agency’s expertise across its global network of events organization and digital influence practices.