Threat Protection Software Company Sophos Taps Racepoint
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Threat Protection Software Company Sophos Taps Racepoint

Racepoint Group, the W2-owned public relations subsidiary with expertise in digital media relations, has been retained by Sophos, a world leader in integrated threat management solutions, as its agency of record. The Racepoint team will assist Sophos with corporate positioning, product launches and reviews.

Paul Holmes

WALTHAM, MA—Racepoint Group, the W2-owned public relations subsidiary with expertise in digital media relations, has been retained by Sophos, a world leader in integrated threat management solutions, as its agency of record. The Racepoint team will assist Sophos with corporate positioning, product launches and reviews, and a comprehensive thought leadership program including a speaker’s bureau and issues and response management. “The security industry is at the tipping point of consolidation, said Ron O’Brien, senior spokesperson for Sophos. “We selected Racepoint because its deep knowledge of the security space would allow us to move quickly and capitalize on this accelerating trend.” Racepoint has already launched a viral campaign based on Sophos’s premise that the endpoint of the network represents the most strategic security threat because it is the place where hundreds of millions of professionals download applications that can unintentionally expose the entire network to a myriad of security threats. Armed with this key message, Racepoint then conducted aggressive outreach to influential bloggers, business and trade media, and industry analysts.
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