BOSTON—Cone has been selected by Friendship Dairies, PetSafe and PMS Escape for brand marketing work.
PetSafe has selected Cone to help communicate retail promotions and introduce new products in the United States and Canada. Cone will be working with PetSafe to help launch IdeaFetch, an online contest that challenges consumers to enter their best pet product ideas for a chance to win $40,000. The winning idea will be developed by PetSafe and sold at PETCO stores nationwide. Cone will also help build visibility and educate pet owners on the benefits of dog stimulation collars.
Friendship Dairies is partnering with Cone on a local media relations program in Massachusetts to help raise awareness of its all natural products. Cone will also promote the Project Friendship Scholarship Program, which will award $2,000 grants to ten Massachusetts high school students.
Swiss Medica has retained Cone for media relations, product launch support, and ongoing marketing communications around the launch of its PMS Escape product, a clinically tested, all natural product to help women with premenstrual syndrome-related disturbances in mood and appetite.