Three Firms Lead 2014 SABRE Awards South Asia Shortlist
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Three Firms Lead 2014 SABRE Awards South Asia Shortlist

Weber Shandwick, Perfect Relations and Adfactors topped the list of firms whose work is shortlisted for the 2014 SABRE Awards South Asia.

Holmes Report

NEW DELHI—Weber Shandwick, Perfect Relations and Adfactors topped the list of firms whose work is shortlisted for the 2014 SABRE Awards South Asia, which will be handed out at the awards gala on 25 July in New Delhi.

Clients of Weber Shandwick, Perfect and Adfactors have 14 entries each among the finalists, while Edelman and Avian Media scored 10 shortlisted each, ahead of IPAN H+K and Genesis Burson-Marsteller (nine each), MSLGroup (seven) and  Integral (six). 

The awards were judged last week in New Delhi by a jury comprised of numerous heavyweights from the South Asian PR industry.

Registration for the SABRE Awards dinner can be made via this form from the PRCAI, which is co-hosting the event with the Holmes Report. The event, which is taking place at the Holiday Inn, begins with the SABRE Summit at 4pm, followed by the awards ceremony later that evening.

You can view the shortlist below or download it as a PDF.

2014 SABRE AWARDS SOUTH ASIA SHORTLIST

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING     
Teach Pink
Comprehensive Blood & Cancer Center (CBCC), Ahmedabad
Simulations Public Affairs Management Services Pvt. Ltd.

Johnnie Walker The Journey
Diageo India Pvt. Ltd.
Edelman India Pvt. Ltd.

Datsun GO Launch 
Nissan Motor India Private Limited
Adfactors PR Pvt Ltd

Launch of GVK Mumbai International Airport Private Limited's Terminal T2
GVK Mumbai International Airport Private Limited
IPAN Hill+Knowlton Strategies

Re-emergence of LIC Nomura Mutual Fund
LIC Nomura Mutual Fund AMC Ltd.
Adfactors PR Pvt Ltd

Largest Laundry Lesson
Ariel from Proctor & Gamble
Madison Communications Pvt Ltd

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT     
Converting Big Risk into Big Opportunity - The Windows XP End of Support Campaign
Microsoft India
IPAN Hill+Knowlton Strategies

Beam Global Reputation Management through TAA Media Outreach
Beam Global
Integral PR

Lenovo India Corporate Campaign
Lenovo India
Text100

Scaling  Coca Cola Support My School campaign from a 'CSR good-to-do' to a 'must-do' national agenda
Coca Cola
Perfect Relations

Vodafone's India, India's Vodafone
Vodafone India Limited
Adfactors PR Pvt Ltd

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION     
Bournvita Quiz Contest 
Cadbury Bournvita
Practice Strategic Communications India private limited

GRE Revised General Test - Enabling Confidence in Youth
Educational Testing Service (ETS) - Graduate Record Examinations (GRE)
The PRactice

From Ring to Crown: A Cinderella story of an Indian smart gadget
RHL Vision-Start Up Village, Kochi
MD Niche Media Consultants

Lice Negative To Life Positive: Creation Of A Repeatable PR Model
Marico
Perfect Relations

Making Triumph Motorcycles a triumph in India
Triumph Motorcycles
Eulogy!

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

SOUTH/SOUTHEAST ASIA
The Metamorphosis of Employee Communications at HP in the Asia Pacific region
Hewlett-Packard
Edelman India Pvt. Ltd.

PRACTICE AREA CATEGORIES

MARKETING TO CONSUMERS (EXISTING PRODUCT)
Micromax '“ An Indian brand taking on major industry players
Micromax
Genesis Burson-Marsteller

The Magical 9 Months- with Apollo Cradl 
Apollo Cradle
Madison PR

Gillette India - Shaved is Bathed
P&G India
DeVries Global

Lice Negative To Life Positive: Creation Of A Repeatable Pr Model
Marico
Perfect Relations

Reviving a boutique property: Suryagarh
Suryagarh
Avian Media Pvt Ltd

Converting A Village Into A Sanctuary Of Learning To Communicate Commitment To Social Change
Marico
Perfect Relations

MARKETING TO CONSUMERS (NEW PRODUCT)
24: Bringing real-time narration to Indian television
COLORS, Viacom18
Genesis Burson-Marsteller

Launch of GVK Mumbai International Airport Private Limited's Terminal T2
GVK Mumbai International Airport Private Limited
IPAN Hill+Knowlton Strategies

Creating Demand For A Product With Zero Talkability In India 
Marico
Perfect Relations

Case Study: Re-emergence of LIC Nomura Mutual Fund
LIC Nomura Mutual Fund AMC Ltd
Adfactors PR Pvt Ltd

BUSINESS-TO-BUSINESS MARKETING
Indian Angel Network: Putting Angel Investors on the Map
Indian Angel Network
Genesis Burson-Marsteller

Position Graduate Management Admission Test (GMAT) as 'the preferred test' to pursue management education in India and abroad 
Graduate Management Admission Council (GMAC)
Avian Media Pvt Ltd

Positioning Maersk Line in India 
Maersk Line India
Mavcomm Consulting Pvt. Ltd.

Thank Your Teacher
Pearson India
Weber Shandwick India

CORPORATE IMAGE
Indian School of Business: How a young Indian business school got its mojo back
Indian School of Business
Genesis Burson-Marsteller

Switch2Green Campaign
Racold Thermo
Adfactors PR

Soldier for Women
P&G India
DeVries Global

Titan Company Paradox Panel
Titan Company Ltd
Rediffusion/Edelman

Thank Your Teacher
Pearson India
Weber Shandwick India

Everywhere TV
Tata Sky
Weber Shandwick India

CRISIS/ISSUES MANAGEMENT
Save Campa Cola Compound 
Campa Cola Compound
Concept Public Relations India Limited

Botox India Campaign 
Allergan Healthcare India Pvt. Ltd.
Teamwork Communication Solutions Pvt. Ltd.

Viva Zippo - Making a Lifestyle Statement
Zippo
Weber Shandwick India

IndiGo: Shifting focus from call centre to 24/7 Twitter Channel
IndiGo
Genesis Burson-Marsteller

Case Study: Re-emergence of LIC Nomura Mutual Fund 
LIC Nomura Mutual Fund AMC Ltd.
Adfactors PR Pvt Ltd

PUBLIC AFFAIRS / GOVERNMENT RELATIONS
Tobacco Free Bihar
Cancer Awareness Society
Advantage Services

Poshan
AgroTech Foods
Weber Shandwick India

Save The Doctor
Association of Healthcare Providers (India)
Perfect Relations

PUBLIC EDUCATION
Suposhan
HEAL Foundation

The Pink Drive
Bristol Myers Squibb
Adfactors PR Pvt. Ltd. 

Fight Dengue For Payal
SC Johnson
Edelman India Pvt. Ltd.

Taking anxiety out of cross-country remittances through consumer education
Xpress Money Services Ltd.
Adfactors PR Pvt Ltd

Increasing awareness to vote with the youth 
MTV -Viacom 18
Avian Media Pvt Ltd

FINANCIAL COMMUNICATIONS
G2P Hope (Communication Campaign)
IFC- World Bank
Advantage Services

Retirement Planning Campaign
Max Life Insurance
Ketchum Sampark

Using Personal Trials And Social Media Engagement To Change Market Perceptions About An E-Payment Product
American Express
Perfect Relations

EMPLOYEE COMMUNICATIONS
Dil Se Bolo Campaign
Flipkart
Aim High Consulting

The Metamorphosis of Employee Communications at HP in the Asia Pacific region
Hewlett-Packard
Edelman India Pvt. Ltd.

CORPORATE SOCIAL RESPONSIBILITY
Acceptance of Huawei Telecommunications CSR programme: Huawei Maitree Scholarship
Huawei Telecommunications
Avian Media Pvt Ltd

Poshan
AgroTech Foods
Weber Shandwick India

Max Bupa Health Insurance
Text100 India, Global Communications

Scaling Coca Cola Support My School Campaign From A '˜Csr Good-To-Do' To A '˜Must-Do' National Agenda
Coca Cola
Perfect Relations

MEDIA RELATIONS
Position Graduate Management Admission Test (GMAT) as 'the preferred test' to pursue management education in India and abroad 
Graduate Management Admission Council (GMAC)
Avian Media Pvt Ltd

Ola Cabs - Redefining Cab Services
Ola Cabs
Aim High Consulting

Right Horizons - The Money Expert
Right Horizons
Aim High Consulting

Datsun GO Launch 
Nissan Motor India Private Limited
Adfactors PR Pvt Ltd

Beam Global Reputation Management through TAA Media Outreach
Beam Global
Integral PR

Culture Cameo In Election Cacophony: National Museum Gets Its Mojo
National Museum, New Delhi
MD Niche Media Consultants

DIGITAL CAMPAIGN
Mumbai In A New Light
Philips
Avian Media Pvt Ltd

Europe Whenever You're Ready
European Union Tourism Commission
Integral PR

SOCIAL MEDIA CAMPAIGN
Sony Xperia Z1 Launch
Sony India
MSLGROUP in India

Democratising Fashion Through New Media  
Fashion Design Council of India (FDCI)
Weber Shandwick India

HP Ink Advantage Printers : Imaginate!  
Hewlett-Packard India Pvt. Ltd.
Edelman India Pvt. Ltd.

Mumbai In A New Light
Philips
Avian Media Pvt Ltd

Europe Whenever You're Ready
European Union Tourism Commission
Integral PR

SPECIAL EVENT
Democratising Fashion Through New Media  
Fashion Design Council of India (FDCI)
Weber Shandwick India

Taking the Discipline to the Next Level: Windows Phone Mixology
Microsoft India
IPAN Hill+Knowlton Strategies

Changing The Reputation Of The World's Second Largest Auto Exhibition
Society of indian Automobile Manufacturers
Perfect Relations

Increasing awareness to vote with the youth 
MTV -Viacom 18
Avian Media Pvt Ltd

INDUSTRY SECTOR CATEGORIES

ASSOCIATIONS
Putting Angel Investors on the Map
Indian Angel Network
Genesis Burson-Marsteller

Position Graduate Management Admission Test (GMAT) as 'the preferred test' to pursue management education in India and abroad 
Graduate Management Admission Council (GMAC)
Avian Media Pvt Ltd

Democratising Fashion Through New Media  
Fashion Design Council of India (FDCI)
Weber Shandwick India

Changing The Reputation Of The World's Second Largest Auto Exhibition
Society of indian Automobile Manufacturers
Perfect Relations

CONSUMER PRODUCTS/SERVICES
Switch2Green Campaign
Racold Thermo
Adfactors PR

Retirement Planning Campaign
Max Life Insurance
Ketchum Sampark

Giftology- The Art of Giving
Titan Company Ltd.
Rediffusion/Edelman

LG India Tech Show 2014
LG Electronic India
IPAN Hill+Knowlton Strategies

Largest Laundry Lesson
Ariel from Proctor & Gamble
Madison Communications Pvt Ltd

FASHION & BEAUTY
Botox India Campaign 
Allergan Healthcare India Pvt. Ltd.
Teamwork Communication Solutions Pvt. Ltd.

Democratising Fashion Through New Media  
Fashion Design Council of India (FDCI)
Weber Shandwick India

Viva Zippo - Making a Lifestyle Statement
Zippo
Weber Shandwick India

Old Spice: Smell Mantastic
Procter & Gamble India
IPAN Hill+Knowlton Strategies

Creating Demand For A Product With Zero Talkability In India 
Marico
Perfect Relations

FINANCIAL & PROFESSIONAL SERVICES
Putting Angel Investors on the Map
Indian Angel Network
Genesis Burson-Marsteller

Taking anxiety out of cross-country remittances through consumer education
Xpress Money Services Ltd.
Adfactors PR Pvt Ltd

Using Personal Trials And Social Media Engagement To Change Market Perceptions About An E-Payment Product
American Express
Perfect Relations

Thank Your Teacher
Pearson India
Weber Shandwick India

Case Study: Re-emergence of LIC Nomura Mutual Fund
LIC Nomura Mutual Fund AMC Ltd.
Adfactors PR Pvt Ltd

FOOD AND BEVERAGE
Vermilion Chef Search by US Entrepreneur & Restaurateur Rohini Dey
Vermilion Restaurant
MSLGROUP in India

Saffola Masala Oats- The Other Side
Marico
20:20 MSL

Bournvita Quiz Contest
Cadbury Bournvita
Practice Strategic Communications India

Poshan
AgroTech Foods
Weber Shandwick India

Cadbury Eclairs To Cadbury Choclairs 
Mondelez India
The PRactice


HEALTHCARE
Suposhan
HEAL Foundation

The Pink Drive
Bristol Myers Squibb
Adfactors PR Pvt. Ltd. 

The Magical 9 Months- with Apollo CradlE
Apollo Cradle
Madison PR

Fight Dengue For Payal
SC Johnson
Edelman India Pvt. Ltd.

Lice Negative To Life Positive: Creation Of A Repeatable PR Model
Marico
Perfect Relations

INDUSTRIAL/MANUFACTURING
Ford Ecosport - The Launch Of A Gamechanger
Ford India
Genesis Burson-Marsteller

Positioning Maersk Line in India 
Maersk Line India
Mavcomm Consulting Pvt. Ltd.

MEDIA, ARTS & ENTERTAINMENT
24: Bringing real-time narration to Indian television
COLORS, Viacom18
Genesis Burson-Marsteller

Everywhere TV
Tata Sky
Weber Shandwick India

Increasing awareness to vote with the youth 
MTV -Viacom 18
Avian Media Pvt Ltd

NOT FOR PROFIT
Save Campa Cola Compound 
Campa Cola Compound
Concept Public Relations India Limited

Bhendi Bazaar Redevelopment
Saifee Burhani Upliftment Trust (SBUT)
MSLGROUP in India

ORBIS Flying Eye Hospital Visit
ORBIS India
Integral PR Services Pvt. Ltd.

Pinki goes to Wimbledon 
Smile Train
Edelman India Pvt. Ltd.

Save The Doctor: Enabling 300,000 Indian Students To Convince The Indian Government To Add 4000 Seats For Postgraduate Medical Studies
Association of Healthcare Providers (India)
Perfect Relations

TECHNOLOGY
Sony Xperia Z1 Launch
Sony India
MSLGROUP in India

McAfee '“ Changing the Game in Online Security Conversations 
McAfee
Text100 Global Communications 

HP Ink Advantage Printers : Imaginate!  
Hewlett-Packard India Pvt. Ltd.
Edelman India Pvt. Ltd.

Converting Big Risk Into Big Opportunity: The Windows XP End of Support Campaign
Microsoft India
IPAN Hill+Knowlton Strategies

Consumer Technology: App, app away with Windows!
Microsoft India
IPAN Hill+Knowlton Strategies

Vodafone's India, India's Vodafone
Vodafone India Limited
Adfactors PR Pvt Ltd

TRAVEL & LEISURE
Singapore Diaries
Singapore Tourism Board
MSLGROUP in India

Ola Cabs - Redefining Cab Services
Ola Cabs
Aim High Consulting

Spreading Smiles
Bangalore International Airport Limited
20:20 MSL

Launch of GVK Mumbai International Airport Private Limited's Terminal T2
GVK Mumbai International Airport Private Limited
IPAN Hill+Knowlton Strategies

Europe Whenever You're Ready
European Union Tourism Commission
Integral PR 

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