LONDON—Three former Edelman Public Relations executives— Tari Hibbitt, John Mahony, and Nigel Whittaker—have formed their own public relations consultancy, ReputationInc, which will help companies going through “significant organizational change” manage their reputations more effectively.
Hibbitt was formerly chief executive of Edelman’s U.K. operations, but resigned last September. Mahony, a former press secretary to former Australian prime minister Bob Hawke, is another former chief executive at Edelman. Whittaker stepped down as chairman of Edelman in the U.K. last month. He has experience at retailer Kingfisher and at Burson-Marsteller.
Hibbitt told British media, “What we’re doing is persuading organizations to put relationship management at the higher end of the organizsational ladder. We’d like to see chief communications officers in every corporate boardroom in recognition of the importance of a company’s reputation—it’s one of the biggest assets a company has.”
She says the recent scandals over corporate misconduct have made reputation even more crucial to corporate leaders.
“All the feedback we are getting is that investors are increasingly reluctant to invest money in organizations where they perceive there is reputational risk,” says Mahony.