Thunder Factory Launches Digital "Keiretsu"
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Thunder Factory Launches Digital "Keiretsu"

Thunder Factory, a technology-focused public relations firm, has created Thunder Group, which founder Patrick Di Chiro describes as a “keiretsu” of like minded companies, entrepreneurs and investors.

Paul Holmes

SAN FRANCISCO—Thunder Factory, a technology-focused public relations firm, has created Thunder Group, which founder Patrick Di Chiro describes as a “keiretsu” of like minded companies, entrepreneurs and investors.

The Thunder Group will focus on five main business and technology sectors: digital marketing and related technologies; consumer healthcare communications and digital therapy solutions; sustainable lifestyles and technologies; financial services and investing; and, social networking for niche markets.

“It’s already well established that digital media and technology are revolutionizing marketing and other major industries worldwide, but less appreciated is the critical role that active collaboration and community play in this fundamental business sea change,” says Di Chiro. “The fact is that there are many incredibly smart companies and thought leaders in the digital media and marketing space, but it’s difficult to succeed as a singular entity.”

For that reason,. The group is also in the process of raising a fund that will invest in and help incubate these young companies.

Initial members of the Thunder Group include AdJuicer, which enables marketers and their agencies to create and distribute user generated advertising; Media Gems, a network of media properties and marketing tools to help marketers reach consumers who strive to live sustainable, healthier lifestyles; MobileGates, a provider of mobile location-based solutions; CollegeCarrot, an online community that connects students with college admissions counselors; and Thunder Factory, an integrated marketing firm specializing in digital media and marketing.

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