Thunder Factory Partners with U.K. Firm
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Thunder Factory Partners with U.K. Firm

Thunder Factory, the integrated marketing firm launched last year by industry veteran Patrick Di Chiro, has formed a partnership with Octopus, a strategic communications firm based in the U.K.

Paul Holmes

SAN MATEO, March 6—Thunder Factory, the integrated marketing and strategic communications firm launched last year by industry veteran Patrick Di Chiro, has formed a partnership with Octopus, a strategic communications firm based in the U.K.
 
Under the agreement, the two firms will collaborate on providing a full range of integrated marketing and communications services to existing clients, and jointly develop new international client relationships. Thunder Factory and Octopus also plan to represent each other’s interests in their respective markets, and conduct joint professional education programs for associates and develop new marketing products and services. 
 
According to Di Chiro, “From the beginning, we’ve placed a high premium on building an international presence for our clients, and Europe is a key piece in the jigsaw to reach that objective. The Octopus team has a strong competency in integrated marketing and communications, and a service philosophy that is consistent with our mission of enabling clients to close sales and drive revenues.”
 
Octopus, also founded in 2001, is led by James Cooper and specializes in working with clients in the technology sector. Says Cooper, “We see the demand for communications consultancy accelerating in the U.K. and Western Europe in the wake of economic recovery and expansion in the second half of this year.  Partnering with Thunder Factory is an important strategic move for us, and reflects our ambition to provide clients with the best levels of communications support and consultancy available, both in Europe, North America and beyond.”
 
Di Chiro says further international moves are planned, with the Asia-Pacific region—where he worked for Ketchum—a priority.
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