REDWOOD SHORES, CA—Boston-based Tier One Partners has hired public relations industry veteran Andrea Roesch as senior partner to lead its West Coast region. Roesch will oversee the firm’s West Coast operations, identifying new business opportunities, continuing to recruit other senior practitioners into the agency and serving as the lead on account activities.
Prior to joining Tier One Partners, Roesch served as director of marketing and public relations for Silicon Valley start up, AuctionDrop. Earlier, she was director of public relations for NIA Creative, a full service branding firm and worked in the agency business at Niehaus Ryan Wong and InterActive Public Relations.
Additionally, Tier One announced three new West Coast-based clients, including GrandCentral, Insider Pages and PowerReviews.