BOSTON—Virgin HealthMiles, a provider of employee health programs and part of Sir Richard Branson’s global Virgin group, has selected Tier One Partners to support its ongoing public relations program.
Virgin HealthMiles initially selected Tier One Partners to support its Capitol Steps Challenge, an obesity awareness and prevention program in which governors and their executive cabinets from 14 states competed in a steps challenge to earn money to support their statewide childhood obesity programs. The Capitol Steps Challenge was the first phase in a year-long initiative to draw attention on the growing issue of obesity in America.
“We chose Tier One because we liked its ‘all senior talent’ model, which ensures our company is getting the benefit of experienced counsel on a daily basis,” says Tom Abshire, senior vice president of marketing and customer engagement at Virgin HealthMiles. “Tier One’s leadership team brings a fresh, creative approach to our brand.”