NEW YORK—TNS, a leading global provider of market information, has chosen Peppercom as its U.S. public relations agency of record. Working with Peppercom, TNS will launch an aggressive communications campaign to further establish the company and its business units as the leading providers of market and media research and competitive media intelligence.
Current Peppercom assignments include work for TNS Corporate, TNS Custom Research, TNS Media Intelligence, TNS Media Research, and TNS Healthcare. Peppercom will manage an extensive positioning program, and extensive media relations campaigns targeting key industry trade and general business press to build greater awareness for TNS, its comprehensive breadth of market information services, and the benefits that it brings to clients.
“After conducting a thorough agency search, it was clear that Peppercom was the right fit for our business challenges,” said Katie Zurita, international public relations manager, TNS. “Peppercom has the media and research industry background, coupled with brand positioning expertise, to elevate TNS in the minds of business professionals as the best choice for market intelligence.”