WASHINGTON, DC—Veteran communications executives Anne Woodbury, former head of the DC operations of TogoRun, and Jeff Valliere, managing partner at digital strategy firm Threespot, have launched Cura Strategies, new agency exclusively focused on healthcare and wellness.

Cura, from the Latin for care, concern, and attention to others will help clients to advance healthcare policies that meet the needs of patients and craft compelling corporate messages

Woodbury established the DC office of Omnicom-owned healthcare firm TogoRun, where she served as managing director and senior partner for six years. She had earlier served in the healthcare practice of sister company FleishmanHillard, and also spent 12 years working with former Speaker Newt Gingrich on Capitol Hill, at the American Enterprise Institute and the Gingrich Group, and as a founding leader of the Center for Health Transformation.

Prior to Cura, Valliere spent six years as a managing partner at Threespot, and earlier spent a decade at GMMB working in the cause and issue space. His political experience includes stints at the Democratic National Committee, Democratic Governors’ Association, and the communications office of Minority Leader Nancy Pelosi.

Its offer includes public affairs, corporate communications, product promotion, cause marketing and issues management for clients including non-profits, government agencies, providers, purchasers, health tech and pharmaceutical companies.