MALDEN, MA—Technology public relations specialist Topaz Partners has launched several new online services aimed at leveraging the power of the Internet to help businesses reach current and prospective customers, partners and investors.
The firm’s new buzz marketing and online communications services build on the established channels of the Web, e-mail and instant messaging, leveraging new outlets such as weblogs, wikis, RSS, online communities, social networking and other business communications that enable direct, real-time contact with various audiences. Using these channels, the firm aims to “provide interactive two-way conversations between audiences with a sense of objectivity and openness, and the ability to immediately gauge the effectiveness of marketing initiatives and react to any potential misunderstandings.”
Topaz Partners will create programs that integrate traditional public relations and online buzz communications to raise visibility among key influencers. It will also actively and passively “listen in” on what people are posting, or proactively communicate to key stakeholders and the wider community.
As part of this effort, the firm has launched its own industry weblog (http://topazpartners.blogspot.com) covering online public relations tactics and providing objective insight on news and strategies within the industries they cover, including technology, professional services and consumer products.
“With the introduction of our buzz marketing and online communications program, clients will be better able to navigate the complex process of effectively participating in this rapidly growing online dialogue,” said Tony Sapienza, co-founder and principal partner. “Greater visibility and expanded business opportunities for clients are the chief benefits of Topaz Partners’ unique approach to leveraging online communications.”