LONDON--Toshiba has handed a new international media assignment to Agence Elan, following the French agency’s London launch earlier this year.
The firm, which already handles Toshiba at its Paris HQ, has been tasked with overseeing international media coordination for the electronics brand’s LED lighting of the Paris Louvre later this year.
Agence Elan will drive an awareness programme across various EMEA markets.
The new assignment comes after Elan unveiled its UK presence in March of this year. The office is headed by Jennifer Attias, who relocates from Elan Paris.
Other clients the consumer firm has added since launch include Alliance Healthcare, Coca-Cola, and Orange Rockcorps.
After launching in 2008, Elan has grown rapidly to reach revenues of 4.5m euros in 2010, making it one of France’s largest independents.
Along the way, the firm has won a string of awards including the EMEA Platinum SABRE and the Holmes Report’s French Consultancy of the Year in 2010, and Newcomer of the Year at the European Excellence Awards in 2010.
“As as result of the expanding global communications landscape, it is necessary for us to adopt a worldwide international strategy for our brands,” said Elan CEO Marion Darrieutort. “The emphasis is no longer national, but truly global. This is why we are thrilled to announce the opening of our London office; the UK is widely regarded as one of the leading hubs for public relations in the world, and opening an office here is totally relevant in our international strategy.”
The agency is aiming to support existing French clients in London, and build business in the opposite direction.