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By affiliating the toys with modern day celebrities and a growing trend towards 80’s nostalgia, the program generated significant consumer publicity for Toymax products throughout 2001.
Paul Holmes 08 Jul 2002 // 11:00PM GMTThis campaign conceived and implemented on behalf of Toymax was very effective at helping Toymax 1.) drive consumer awareness for the re-launch of Popples, My Pet Monster and Activision Games, some of the most popular toys and video games of the 1980s and to 2.) make the products trendy for a new generation of children and parents. Southard Communications implemented a strategic consumer media campaign designed to take advantage of a growing consumer affinity for 80’s trends to drive publicity for Toymax toys. By affiliating the toys with modern day celebrities and a growing trend towards 80’s nostalgia, the program generated significant consumer publicity for Toymax products throughout 2001.
Arun Sudhaman 02 Oct 2015
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