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By affiliating the toys with modern day celebrities and a growing trend towards 80’s nostalgia, the program generated significant consumer publicity for Toymax products throughout 2001.
Paul Holmes 08 Jul 2002 // 11:00PM GMTThis campaign conceived and implemented on behalf of Toymax was very effective at helping Toymax 1.) drive consumer awareness for the re-launch of Popples, My Pet Monster and Activision Games, some of the most popular toys and video games of the 1980s and to 2.) make the products trendy for a new generation of children and parents. Southard Communications implemented a strategic consumer media campaign designed to take advantage of a growing consumer affinity for 80’s trends to drive publicity for Toymax toys. By affiliating the toys with modern day celebrities and a growing trend towards 80’s nostalgia, the program generated significant consumer publicity for Toymax products throughout 2001.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
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