CHICAGO—TransUnion’s TrueCredit.com, a leader in consumer credit management, has named Cramer-Krasselt as its creative and media agency of record, while C-K’s public relations arm, CKPR, will assume national public relations duties. C-K will handle all marketing communications strategy and execution for TrueCredit.com, spanning traditional advertising, interactive, direct response, public relations, and media buying and planning out of its
“While we were primarily in the market for strong interactive capabilities, Cramer-Krasselt impressed us with its strategic thinking, integrated offering and proven ability to take challenger brands to a leadership position within their respective categories,” says Lucy Duni, vice president, marketing, for TransUnion’s TrueCredit.com. “We believe that this partnership and its timing will play a pivotal role in enhancing our ability to reach out to consumers and get them thinking about their credit.”
The assignment follows a competitive review that included six agencies.