ATLANTA—Trevelino/Keller Communications Group has launched an organic and sustainable foods and practices specialty within the firm’s GreenWorks practice.
Some of the areas the firm believes will be hot in 2010-2011 include organic consumer product goods; organic retail positioning and identity; restaurant greening; green consumer goods packaging; local farm movement; and organic and sustainable public education programs.
“We can no longer ignore the relationship between the food system in the U.S. and the environment,” says Dean Trevelino, principal, Trevelino/Keller. “They are linked to one another and so it’s a natural progression to call out organic and sustainable foods and practices within our GreenWorks practice. We are witnesses to the growing movement of local farmers taking back America’s agriculture and producing food in its original spirit: grass-fed cows, wild caught fish and fruits and vegetables chemical free.”