ATLANTA—Technology public relations firm Trevelino/Keller Communications Group has launched Wheelhouse, a brand focused on the delivery of next generation social marketing. Wheelhouse is designed to deliver fully integrated campaigns in a more cost-effective and efficient manner, layering public relations support into the mix.
Services include online gaming; web applications; mobile applications; online communities; search engine optimization; search engine marketing; microsite development; social media programming; and design and interactive.
“We believe PR is winning the battle over who owns the responsibility of managing a company’s social media,” says Dean Trevelino. “However, we feel we need the ability to go beyond 1.0 concepts and executions and get into ideas that often require the creative and programming capabilities typically sourced from interactive or digital firms. Too often though, we see timelines and budgets become project prohibitive because of outsourcing so our solution is a platform that enables us to manage any need regardless of how sophisticated.”