ATLANTA—Trevelino/Keller Communications Group has been retained by BioPay, a leader in biometric transaction processing, following a competitive agency search.
The BioPay system uses a person’s unique finger image and chosen BioPay number to authorize a secured debit direct from the individual’s checking account. The one-time enrollment can be completed at any merchant that offers the biometric payment service and the entire process takes less than two minutes. The system offers consumers convenience and allows retailers to reduce payment processing costs and fraud.
“We chose Trevelino/Keller after reviewing firms at the local and global level because its culture and philosophy seemed more in line with our personality as a forward-thinking company breaking new ground,” says Tim Robinson, president of BioPay.
Trevelino/Keller will be charged with raising BioPay’s presence at the national level among business press as well as key vertical market trade such as grocer, convenience store, retail and franchise segments. Additionally, the firm will work closely with a very strong in-house marketing team at the local market level with new retailers coming on board.