ATLANTA—Trevelino/Keller Communications Group has formed a global network of boutique public relations firms under the brand, Atlas Alliance. The inaugural members include Trevelino/Keller, The Lanza Group, The Word-Shop and ActivePR.
“It is clear to us that while U.S. representation is critical to the success of our clients, many U.S.-based companies are seeking agencies who can align breadth and depth of services with existing and new market needs, be it reaching a growing Hispanic/Latino community in the U.S. or launching a new market presence in Europe or the Middle East,” says Dean Trevelino, principal of Trevelino/Keller.
Currently, Trevelino/Keller, The Word-Shop and ActivePR represent SITA, whose focus is on delivering profitability to the travel and transport industry through IT, communication and integration services. Additionally, Trevelino/Keller has begun to leverage the Hispanic/Latino expertise of The Lanza Group for its clients, Verizon Wireless and BioPay, both working to align more closely with the needs of those increasingly pervasive markets.
The Lanza Group is an Atlanta-based boutique focused on reaching the Hispanic and Latino markets in the U.S. The Word-Shop is a London–based consultancy developing strategic communications programs. ActivePR is a Middle East-based consultancy with emphasis on business-to-business and business-to-consumer, with specializations in media, IT, aviation, travel and tourism.