ZURICH—Trimedia Schweiz, the second largest public relations consultancy in Switzerland and a part of the Huntsworth Group of public relations agencies, has acquired Geneva’s pga communications. With immediate effect, pga is now rebranded as Trimedia, which means that Trimedia has a presence in all language regions of Switzerland.
In addition to its existing offices in Basel, Lugano, St. Gallen and Zurich, the acquisition will give Trimedia a base in Rhonstadt, Geneva. All eight of pga’s consultants have joined Trimedia along with the firm’s president Luc Giacobino, who will continue to head up the office as managing director.
According to Martin Zahner, CEO of Trimedia Schweiz: “Expanding our Swiss footprint is an important step for us in terms of reaching our goal to become the number one consultancy in the country. We have been seeking a suitable, professional partner in French-speaking Switzerland for some time and this will help us to respond better to customers’ demands, both at home and abroad.“
Trimedia and pga communication have already worked successfully together in the past and have been jointly responsible for handling Swiss client accounts.