BRUSSELS—Jet Airways has appointed Trimedia as its PR agency in six of its major European markets. Trimedia will concentrate on media relations, press trips and marketing events in Germany, Italy, the Netherlands, Spain, Sweden and Switzerland and will also act as local media contact point for the airline in those markets.
Since July 2007, Trimedia Belgium has been working for Jet Airways and will therefore act as lead agency and will coordinate the PR activities in the six markets. Jan De Ceuster, managing director of the travel PR division of Trimedia Belgium will be coordinator of the European PR campaign.
Jet Airways is the largest private sector airline in India, and has chosen Brussels as its European hub because of its efficiency, the central location of Brussels and the available expansion options from Brussels airport.