Trimedia Launches Viral Campaign for World Vision
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Trimedia Launches Viral Campaign for World Vision

Trimedia’s London-based corporate social responsibility and sustainability team has launched a viral campaign on behalf of World Vision, the world’s largest development NGO, to highlight the fact that 1.1 billion people do not have access to clean, safe water.

Paul Holmes

LONDON—Trimedia’s London-based corporate social responsibility and sustainability team has launched a viral campaign on behalf of World Vision, the world’s largest development NGO, to highlight the fact that 1.1 billion people do not have access to clean, safe water. The short video features a middle class British family living their normal, daily lives, oblivious to the fact that the water they are using is gradually turning into the dirty, poisonous water that so many people around the world are forced to use.

 

The video ends with a startling image of a mother feeding her baby a bottle of dirty water.

 

The viral campaign coincides with the International Year of Sanitation and a second push will tie-in with World Water Week 2008. So far, coverage has included BBC Online, Media Guardian, BSN and features on numerous social networks, video sharing sites and blogs, with lots more to come.

 

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