HAARLEM—Trimedia has appointed Han van der Zwan as its new chief executive in The Netherlands. Van der Zwan joins from TBWA PRCompany and succeeds Richard Neve.
Neve established the company that is now known as Trimedia Netherlands in 1997 after he left NBC Super Channel, where he worked as PR manager for Benelux, Scandinavia and France. In 2002, the firm was acquired by Trimedia parent Huntsworth.
Trimedia is among the top 10 PR consultancies in the Netherlands, with a client portfolio that includes Inter-Continental Hotel Groep, Smeg, Charles Vögele Fashion, Pfizer, Land Rover, HomeSafety, COLT Telecom, Primark and Computer Associates.
At TBWA, Van der Zwan worked for a number of high profile companies such as Philips, VNU/Array Publications and British Telecommunications.