LONDON—Trimedia Communications has become one of the first European based public relations firms to create its own island in Second Life. The Trimedia World mirrors the European Trimedia network and is designed to become a central meeting place for anyone active and interested in PR and marketing in the virtual reality world.
With more than 4 million avatars on a world-wide basis, the online community Second Life is among the most quickly growing 3D Internet platforms. Several well-known consumer brand companies, numerous European media companies, journalists and PR experts have taken up residence in Second Life.
The Trimedia World offers media-related avatars and Trimedia clients an interactive presentation platform. A representative building, which takes the form of the Trimedia logo, is widely visible as it floats above an island, which represents Europe.
“The Trimedia World is a virtual PR and media meeting place, which has made it its mission to be a first mover in helping to design and promote all of the exciting developments in the social Web, including those in a three dimensional space,” says Michael Murphy, chief executive officer of Trimedia Group. “Our visitors have the possibility of exchanging information and informing themselves about trends in the sector. We see Second Life as an important part of Web 2.0 which will change the way the internet is used.”