FRANKFURT—Trimedia has been chosen by Crown Worldwide Group, a leading international relocation company, to develop and implement its communication strategy across 13 European countries, starting with Germany, France, Switzerland, Italy, The Netherlands, Russia, Belgium, Spain and Sweden. The campaign will then extend to Austria, Czech Republic, Poland and Hungary in January 2008.
The Crown Worldwide Group, headquartered in Hong Kong, delivers a range of services from household goods shipment, relocation services, and fine arts transportation, to records management, freight forwarding and specialized logistics services. According to David Muir, CEO Crown EMEA, Trimedia was selected on the basis of its European network.
Trimedia will take care of the long-term positioning of Crown in Europe, supporting the company’s communications efforts and implementing sales-related communication activities. The effort strategy will be coordinated by Trimedia Germany from Frankfurt.