WESTMINSTER, CO—Trippe & Company, a Denver-area public relations firm, has launched a new social media practice that will include a wide range of online activities that help drive prospects through the buying cycle, including blogging, website development and flash videos.
According to Trippe & Company president Karla Trippe, “We don’t view Twitter, Facebook and other technology-driven communications as something new. We have been communicating through message boards and managing brands online for years. What has changed is the speed with which non-media outlets have superseded traditional media and the need for companies to be savvy about which communication method works best for a particular message or product.”
Trippe & Company’s social media practice offers online audits; online surveys; website design and development; online newsroom design and management; online-only media list development and pitching; Google Adwords campaigns; podcasts; online videos and Flash demos; Twitter, Facebook and blog postings; RSS feeds; Google analytics; and online tracking and reporting.
In other news, Trippe & Company has added Aegis Analytical of Lafayette, Colo., as a new client. The agency is providing design assistance to help Aegis to better communicate its technical advantages to prospective customers in the pharmaceutical and technology markets.